Online shopping � an emotional experience

This short essay explores the history of online shopping from the author�s perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers. A few years ago, someone prophesised that workplace offices wouldn�t need paper in the future. The prophecy didn�t �come to pass� though, largely because it overlooked some significant human emotions. One such, was the emotional need for safety and security, which was undermined apparently by new...